In 2010, I started a Men’s fashion blog called Anchor Division. We grew a fairly large audience and I decided to re-brand the name to “Whiskey Grade”. While the story of this name is somewhat personal in my life, Whiskey was a symbolic drink through-out American History. And it symbolized everything we talked about on the blog: The nitty gritty-ness of American Workwear and the rebellion that grew our country and shaped it. It had a sense of man-ly gear while occasionally posting motorcycles that showcased a sense of masculine-ism. And while the aesthetic was showcased as “Vintage inspired menswear”, many of the products were new, and reproductions. That bring back the “When things were build to last” genre.
In late 2014, I met with a man named Tom Wronkovich. He had an existing brand — Soul Custom and owned a couple Harley Davidson dealerships. We shared the same goals in mind for Whiskey Grade and I made a deal to sell the name to him.
Tom was able to build the private label line of Whiskey Grade and open Whiskey Grade’s first retail store in Cleveland, Ohio. The store was a visual representation of what Whiskey Grade felt like while reading the blog. And for that, I was grateful. The second location was in partnership with a man named James Unger, and It’s currently based in Denver, Colorado.
In mid March, I was offered a position back with Whiskey Grade to serve with multiple hats and Store management in the Arts District of Los Angeles. I took it of course. Whiskey Grade was always a passion and I will put focus in carrying it on into a successful brand.
On April 15th, Whiskey Grade Los Angeles officially opened in correlation with Cleveland Art (Read the story of Cleveland Art here). We are excited to grow the brand more and more each day. Here are some shots of the store.