Founded in 2014, Based in Brooklyn, New York
O’Douds began with a simple search for an all natural pomade. Unable to find this within the current market, Clayton Douds set out to make one on his own. In February of 2014, he released his first traditional pomade, though he still saw his business as a part-time hobby. Interest soon outpaced production, however, and his hobby turned into a full-time business. Over the next year, he created several more products that fit his vision of natural and well-sourced goods.
Throughout 2015, O’Douds has continued to grow and evolve, never losing sight of its original mission. The O’Douds team has enlarged to include three people and now has a permanent shop in Brooklyn, NY. Though growth can tempt compromise, the O’Douds team is committed to using the resources that come with growth to further improve the quality of O’Douds products, ingredients, and sourcing. The O’Douds team takes its commitment to its values and customers seriously: they will never settle for just “good enough.” They continually strive to provide their customers with the most natural, healthy, and well-sourced products they can create.
When we started O’Douds, the concept of “natural” ingredients seemed straightforward. But the more we looked into the cosmetic industry, the more foggy and confusing it became. We saw many companies claiming to be “natural” even though their ingredients lists looked far from it. We discovered that there is no agency regulating what “natural” means. Because the ingredients in every product go through at least some processing, it is up to the discretion of the company to define “natural” for themselves.
We don’t use the word “natural” lightly when describing our products. We thoroughly research the origins and production of each ingredient. We are committed to only using ingredients made up of naturally occurring substances. Some go through more processing than others, but it all comes from the earth. We use absolutely no synthetic fragrances or petroleum-based chemicals in our products.
We thoroughly research the sourcing of each of our ingredients. Not everything is certified fair trade, but we choose the best option on the market for each ingredient. Every ingredient is sourced from places that are willing to share their practices and work conditions with us.