Matt and Carrie Eddmenson primarily live in Los Angeles now, but they started their cult-loved brand, Imogene + Willie, in their hometown of Henderson, Kentucky in 2009. The business then moved to Nashville, where Matt and Carrie opened their first store in a refurbished gas station, and they grew, slowly but surely, from there. Fans of Imogene + Willie love the label’s hand-worn tees and dying-to-be-broken-in selvedge jeans. – Jenni Kayne
Their location in Downtown Los Angeles primary initiative is to be closer to their denim production. Imogene + Willie’s new location; called (undisclosed) focuses on appointments with personal fittings for individuals and groups.
